Cultural Effects model - مدل اثر فرهنگی

Cultural Effects model
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The thinking behind this theory centres on the long-term effects of particular ideological representations on our beliefs and values.  Media representations of beautiful women have been influential in giving both men and women a view of the ‘ideal women’.  This now extends to men.

T.V and Theoretical Perspectives

T.V and Theoretical Perspectives:
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Feminist – 
how are women represented on television?


How do women consume television – what sort of programmes do they watch and in what sort of social conditions?


How do they interpret them and identify with them? 

Which gender controls and produces television?

Marxist – 
how are different classes represented? 


which class controls and produces television? 


what sort of programmes do different classes watch and how do they interpret and identify with them?

Post-colonialist - 


How are different ethnic groups represented on television?


How do different ethnic groups consume television? 


What sort of programmes do they watch and in what sort of social conditions? 


How do they interpret them and identify with them?  


Which ethnic group controls and produces television?

Postmodernist – 
how do different influences, genres, eras influence television?